# Surfaced — SEO & AI Search Advisory

> SEO and AI search advisory from Andrew Riker. Improve website and brand visibility with clear priorities, practical strategy, and guidance for your team.

Surfaced is the SEO and AI search advisory practice of Andrew Riker (Founder, Surfaced). Andrew helps businesses improve how their websites and brands are found across Google and AI search through assessment, strategy, measurement, testing, and team enablement. Contact: andrew@getsurfaced.co.

## Core pages
- [Home](https://getsurfaced.co/): overview of the practice and who it is for.
- [Services](https://getsurfaced.co/services): flexible starting points for assessment, strategy development, and ongoing advisory.
- [About Andrew Riker](https://getsurfaced.co/about): background, experience and how the practice works.
- [Creations](https://getsurfaced.co/blog): tools, experiments, newsletter issues, and writing about search and business decisions.
- [Newsletter](https://getsurfaced.co/newsletter): what the newsletter covers and recent issues.
- [Contact](https://getsurfaced.co/contact): discuss a search challenge, ongoing advisory, or an agency or platform partnership.

## Services
- [Explorer — Find the gaps. Set the priorities.](https://getsurfaced.co/services/explorer): For teams that need a clearer picture of their SEO and AI search opportunities. I assess your current visibility, website and content foundations, and competitive landscape, then recommend where to focus first.
- [Architect — Build a plan your team can put to work.](https://getsurfaced.co/services/architect): For teams ready to turn their findings into a coordinated search program. We connect business goals with content priorities, measurement, ownership, and a roadmap your team can realistically deliver.
- [Embedded — A forward-deployed search advisor inside your team.](https://getsurfaced.co/services/embedded): For businesses that need ongoing guidance as priorities evolve. I work with your team to review performance, shape decisions, plan tests, and help stakeholders understand the work.

## Writing
- [Taste, artistry, and judgment](https://getsurfaced.co/blog/taste-artistry-and-judgment) (2026-09-07): Taste, artistry, and judgment are becoming the most valuable things you own as AI makes output effectively infinite.
- [The Value of Voice: A 2026 Bet for AI Search](https://getsurfaced.co/blog/the-value-of-voice-a-2026-bet-for-ai-search) (2026-08-13): Audio might be the next big thing for AI search—and a durable way for brands to create original, retrievable information.
- [When technology allows creation to outpace distribution](https://getsurfaced.co/blog/when-technology-allows-creation-to-outpace-distribution) (2026-07-09): When creation becomes frictionless, distribution, community, and first-party relationships become the durable advantage.
- [David vs. Goliath: why Google isn't going anywhere](https://getsurfaced.co/blog/david-vs-goliath-why-google-isn-t-going-anywhere) (2026-06-16): Google's search data, Gmail, commerce infrastructure, business profiles, and YouTube create an advantage AI-native challengers cannot easily copy.
- [Enterprise AI Search Challenges](https://getsurfaced.co/blog/enterprise-ai-search-challenges) (2026-05-27): Five challenges enterprises face in AI search: executive buy-in, performance, budgets, strategy, and organizational friction.

## Newsletter issues
- [Google plays defense, Reddit takes a tumble](https://newsletter.getsurfaced.co/p/surfaced-ai-search-intelligence-september-1st): Goto redirects, an 86% citation collapse, and where the maturity matrix stops short.
- [Cloudflare enters the arena, and who owns AEO](https://newsletter.getsurfaced.co/p/surfaced-ai-search-intelligence-august-17th): The company that can see the traffic is now scoring the visibility everyone else infers.
- [Publisher deals unravel, 45 studies say nothing works](https://newsletter.getsurfaced.co/p/surfaced-ai-search-intelligence-august-3rd): Reddit's Google deal winds down, and whether you should hire a Head of AEO.
- [Exposure up, clicks down, trust wobbly](https://newsletter.getsurfaced.co/p/surfaced-ai-search-intelligence-july-15th): AI Overviews in 48% of searches, referrals converting at 5x, and trust down 28 points.
- [Last-touch is hiding most of your AI conversions](https://newsletter.getsurfaced.co/p/surfaced-search-intelligence-july-1st): Last-touch showed 0.9% of conversions from AEO. Self-reported showed 9%.

## Apps and artifacts
- [SEO + AEO reporting dashboard](https://claude.ai/code/artifact/c50f695a-e430-40d1-aabc-33d5cb3f202a): Search and AI performance tied to business outcomes, with goals, input metrics, and owners in one view.
- [AI search intelligence agent](https://d9e457cc-f179-4944-9923-b5a737f40096.usrfiles.com/ugd/d9e457_6963237597014420992af3b9ad7eecc1.pdf): An automated research workflow that crawls industry news, research, and social threads through Andrew's context layer.
- [Lightweight AI search audit](https://d9e457cc-f179-4944-9923-b5a737f40096.usrfiles.com/ugd/d9e457_786458993ad541b1ac34a96cc8fc9919.pdf): A prototype that reads a page like a crawler and answer engine, then returns ranked fixes.
- [Global LLM Usage Atlas](https://surfaced-global-llm-usage.lovable.app/): How LLM usage breaks down across 25 countries and eight platforms using first- and third-party sources.

## Optional
- [Full text of every page](https://getsurfaced.co/llms-full.txt): all site content as plain markdown.
- [Sitemap](https://getsurfaced.co/sitemap.xml)