About
I help teams make sense of search and choose practical next steps.
I’ve spent 18+ years working across agencies, in-house teams, and search technology platforms. Surfaced brings that experience to businesses working through SEO and AI search.
Search creates plenty of questions. Where are we missing opportunities? Does this recommendation matter for our business? How will we know it worked? Who needs to be involved?
That’s the work I enjoy: understanding the situation, explaining the trade-offs, and helping people agree on a practical next step.
My background spans agencies, enterprise in-house teams, and search technology platforms. That mix of services, enterprise, and product-side experience is what shapes Surfaced.
How I work
You work directly with me. I ask questions, get into the details, and make sure the recommendations make sense for the people expected to act on them.
We’ll look at the opportunities alongside the constraints: resources, technical dependencies, competing priorities, and the evidence available. I’ll help you decide what deserves attention now and what can wait.
I want your team to understand the reasoning well enough to use it after the engagement ends.
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Let’s work out your next move.
Tell me what you’re trying to achieve and where you’re getting stuck. We’ll talk through the situation and whether I can help.