Embedded
A forward-deployed search advisor inside your team.
For businesses that need ongoing guidance as priorities evolve. I work with your team to review performance, shape decisions, plan tests, and help stakeholders understand the work.
How it works
I join your planning rhythm with an agreed cadence for strategy sessions and support between meetings.
We review results, work through decisions, and adjust priorities as your business and the search landscape change. That can include evaluating recommendations, planning tests, interpreting performance, or preparing the case for a new investment.
The aim is to give your team experienced guidance and build its confidence in making search decisions over time.
What you gain
- Senior input into ongoing search decisions
- Regular review of priorities, tests, and performance
- Clearer communication between leadership and delivery teams
- Stronger internal search knowledge
Common questions
- What do you mean by SEO and AI search visibility?
- How your website and brand appear when people look for relevant information through search engines and AI tools. We examine the search experiences that matter to your audience, including results, answers, brand mentions, and links to your content.
- How does this relate to our existing SEO work?
- We build from your existing program. Technical accessibility, useful content, and understanding your audience remain important. We also examine how AI search presents your business and which additional research, content, or measurement your team needs.
- How do you measure progress?
- We agree on measures that fit your goals and available data. These can include relevant search visibility, brand representation in a defined set of AI answers, qualified visits, and conversions. AI visibility tracking is directional, so we document what we’re measuring and where attribution is incomplete.
- Do you work with our existing agency?
- Yes. I work alongside internal teams and agency partners to clarify priorities, evaluate opportunities, and connect the work to business goals.
- Who handles implementation?
- Your internal team or delivery partners own implementation. My role covers assessment, strategy, prioritization, measurement guidance, and enablement, with responsibilities agreed in the scope.
- Which engagement should we start with?
- That depends on what you already know and where you need support. Explorer helps establish the situation, Architect develops the plan, and Embedded provides ongoing advisory. We can tailor the scope around existing work.
Other starting points
Find the gaps. Set the priorities.
For teams that need a clearer picture of their SEO and AI search opportunities. I assess your current visibility, website and content foundations, and competitive landscape, then recommend where to focus first.
Explore the assessmentArchitectBuild a plan your team can put to work.
For teams ready to turn their findings into a coordinated search program. We connect business goals with content priorities, measurement, ownership, and a roadmap your team can realistically deliver.
Explore strategy developmentLet’s work out your next move.
Tell me what you’re trying to achieve and where you’re getting stuck. We’ll talk through the situation and whether I can help.