Point of view7 min read
Taste, artistry, and judgment
Taste, artistry, and judgment are becoming the most valuable things you own as AI makes output effectively infinite.
Read the pieceCreations
Thinking and building in public.
Tools, experiments, and writing that explore how search is changing—and what businesses can do with that information.
Apps & artifacts
Tools and experiments
Practical ways to explore search data, ask better questions, and make sense of what’s changing.
InteractiveSEO + AEO reporting dashboard
Search and AI performance tied to business outcomes, with goals, input metrics, and owners in one view.
AgentAI search intelligence agent
An automated research workflow that crawls industry news, research, and social threads through Andrew's context layer.
PrototypeLightweight AI search audit
A prototype that reads a page like a crawler and answer engine, then returns ranked fixes.
InteractiveGlobal LLM Usage Atlas
How LLM usage breaks down across 25 countries and eight platforms using first- and third-party sources.
Newsletter
Recent newsletter issues
Research, platform changes, and ideas about what they mean for your website and brand, published every two weeks.
NewsletterGoogle plays defense, Reddit takes a tumble
Goto redirects, an 86% citation collapse, and where the maturity matrix stops short.
NewsletterCloudflare enters the arena, and who owns AEO
The company that can see the traffic is now scoring the visibility everyone else infers.
NewsletterPublisher deals unravel, 45 studies say nothing works
Reddit's Google deal winds down, and whether you should hire a Head of AEO.
NewsletterExposure up, clicks down, trust wobbly
AI Overviews in 48% of searches, referrals converting at 5x, and trust down 28 points.
NewsletterLast-touch is hiding most of your AI conversions
Last-touch showed 0.9% of conversions from AEO. Self-reported showed 9%.
Writing
Ideas worth a closer look
Longer reads on search, technology, and the business decisions behind getting found.
AI search9 min readThe Value of Voice: A 2026 Bet for AI Search
Audio might be the next big thing for AI search—and a durable way for brands to create original, retrievable information.
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Point of view4 min readWhen technology allows creation to outpace distribution
When creation becomes frictionless, distribution, community, and first-party relationships become the durable advantage.
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AI search6 min readDavid vs. Goliath: why Google isn't going anywhere
Google's search data, Gmail, commerce infrastructure, business profiles, and YouTube create an advantage AI-native challengers cannot easily copy.
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Enterprise strategy5 min readEnterprise AI Search Challenges
Five challenges enterprises face in AI search: executive buy-in, performance, budgets, strategy, and organizational friction.
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Research, platform changes, and practical ideas, published every two weeks.
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