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Surfaced

Services

Search advice that meets you where you are.

Your goals, team, and existing search program shape the work. We’ll agree on the support you need, from a focused assessment to strategy development or ongoing advisory.

Two people mapping a path from where you are through Explore, Build, and Partner

Flexible starting points

Built around the stage you’re at.

You might be establishing your search foundations, figuring out why growth has stalled, or adapting an established program for AI search. I help you identify what deserves attention and shape a plan around your goals, resources, and team.

Explorer

Find the gaps. Set the priorities.

For teams that need a clearer picture of their SEO and AI search opportunities. I assess your current visibility, website and content foundations, and competitive landscape, then recommend where to focus first.

A useful starting point when: You need a clearer diagnosis before deciding what deserves attention and investment.

  • SEO and AI search visibility assessment
  • Customer questions and competitor research
  • Technical accessibility and content gap review
  • Prioritized recommendations with supporting evidence
Explore the assessment
Architect

Build a plan your team can put to work.

For teams ready to turn their findings into a coordinated search program. We connect business goals with content priorities, measurement, ownership, and a roadmap your team can realistically deliver.

A useful starting point when: You understand the situation and need a coordinated strategy your team can realistically deliver.

  • SEO and AI search strategy
  • Content priorities and optimization guidance
  • Measurement framework and reporting recommendations
  • Team playbooks, workshops, and enablement
Explore strategy development
Embedded

A forward-deployed search advisor inside your team.

For businesses that need ongoing guidance as priorities evolve. I work with your team to review performance, shape decisions, plan tests, and help stakeholders understand the work.

A useful starting point when: You need experienced guidance as priorities, performance, and the search landscape change.

  • Regular strategy sessions and agreed support between meetings
  • Roadmap review and prioritization
  • Test planning and performance interpretation
  • Team coaching and leadership communication
Explore ongoing advisory

You don’t need to know the right engagement before we talk.

These are flexible starting points. We’ll use what you already have and shape the engagement around the decisions and work ahead.

Talk through your situation

A good fit

When working together makes sense

You have a business goal search can support, someone who can help move the work forward, and a need for experienced guidance on the decisions ahead.

The process

Understand the situation. Make a plan. Keep learning.

  1. 01

    Understand

    Assess your business goals, audience behavior, current search performance, and the team and processes responsible for the work.

  2. 02

    Prioritize

    Agree on what to tackle now, what needs testing, and what belongs further down the roadmap.

  3. 03

    Measure

    Establish a baseline and connect progress to the outcomes that matter to your business.

  4. 04

    Align

    Help the people approving and doing the work understand the priorities, evidence, and next steps.

We revisit these questions as the work develops.

Common questions

What people ask before working together.

What do you mean by SEO and AI search visibility?
How your website and brand appear when people look for relevant information through search engines and AI tools. We examine the search experiences that matter to your audience, including results, answers, brand mentions, and links to your content.
How does this relate to our existing SEO work?
We build from your existing program. Technical accessibility, useful content, and understanding your audience remain important. We also examine how AI search presents your business and which additional research, content, or measurement your team needs.
How do you measure progress?
We agree on measures that fit your goals and available data. These can include relevant search visibility, brand representation in a defined set of AI answers, qualified visits, and conversions. AI visibility tracking is directional, so we document what we’re measuring and where attribution is incomplete.
Do you work with our existing agency?
Yes. I work alongside internal teams and agency partners to clarify priorities, evaluate opportunities, and connect the work to business goals.
Who handles implementation?
Your internal team or delivery partners own implementation. My role covers assessment, strategy, prioritization, measurement guidance, and enablement, with responsibilities agreed in the scope.
Which engagement should we start with?
That depends on what you already know and where you need support. Explorer helps establish the situation, Architect develops the plan, and Embedded provides ongoing advisory. We can tailor the scope around existing work.

For agencies and platforms

A supporting partnership.

I also help agencies develop SEO and AI search programs, and work with relevant platforms on referral partnerships. If your clients need experienced search guidance, let’s explore where we can work together.

Talk partnerships

Let’s work out your next move.

Tell me what you’re trying to achieve and where you’re getting stuck. We’ll talk through the situation and whether I can help.

Let’s talk