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Free resource

SEO + AI Search Maturity Matrix

A practical framework to assess where your search program stands today — and what to prioritize next.

The SEO and AI Search Maturity Matrix grid for Search foundations, mapping five maturity stages from Getting started to Culture
The Search foundations grid — one of four competency areas in the five-page guide

What’s inside

  • Five stages

    See where your team sits across Getting started, Tactical, Strategic, Practice, and Culture.

  • Four competency areas

    Explore Search foundations, Reach & conversion, Organizational capability, and Leadership & commercial capability.

  • Prioritized action

    Use the gaps to choose improvements that fit your goals, resources, and ways of working.

A five-page PDF with the maturity model and a short note on how to use it. No spam.

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